To promote cross-border commerce within the region, regional trade rules on e-commerce will be streamlined and operating barriers to entry for businesses will be lowered.
With its burgeoning middle class and a new generation of tech-savvy consumers, ASEAN is poised for an e-commerce boom. The regional e-commerce market is expected to balloon to US$88 billion by 2025, from US$10 billion in 2017.
As their tastes grow more cosmopolitan and adventurous, ASEAN's digital natives are looking far beyond their borders for online sprees. Yet there is much untapped potential for ASEAN citizens to shop in their immediate neighbourhood too.
To facilitate cross-border commerce within ASEAN, the ASEAN Agreement on E-Commerce will streamline regional trade rules on e-commerce, promote greater digital connectivity, and lower operating barriers to entry for businesses.
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