If you haven’t already registered for the 2012 IFCBA World Conference, you will be missing out on hearing from some amazing speakers on topics of timely importance, no matter where in the world you do business.
A conference highlight will definitely be our closing speaker, Donald Cooper who will lead a special 3 hour session titled,
“Vision Critical...How to define our future, grow our business and improve our bottom line!”
There’s huge confusion in business today about what a “Vision” is, what it isn’t...and whether it even makes sense to have one. Businesses spend months and tens of thousands of dollars on consultants and “Management Retreats” only to come up with a Vision that achieves nothing.
It’s tough to get where we’re going...if we don’t know where we’re going. Simply put, our Vision should be a clear and measurable statement of what we commit to become to be a more profitable and responsible market leader in 3 to 5 years. It will be on one piece of paper and will be updated every year. Its purpose is to inform, focus, challenge and inspire us as leaders, and everyone on our team, by creating clarity about these five things:
- The customer value and experience that we commit to deliver,
- What we commit to become,
- How we’ll get there,
- The extraordinary bottom line that we commit to generate...and,
- How we commit to behave along the way.
That level of clarity simply doesn’t exist in most businesses today...and it’s killing them. Our Vision will also be our most effective recruitment tool when hiring key personnel. Donald’s breakthrough work on business Vision has helped 100s of companies around the world to improve clarity,
commitment and profitability.
If you would like to be part of this extraordinary seminar, register today at ifcba.org!